The Locator -- [(subject = "Advertising Political--United States")]

102 records matched your query       


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02349aam a22004574a 4500
001 148D391668FA11E68AB74A8ADAD10320
003 SILO
005 20160823010507
008 060406s2006    ilua     b    001 0 eng  
010    $a 2006011428
020    $a 9780226751344
020    $a 0226751341 (pbk. : alk. paper)
020    $a 9780226751337
020    $a 0226751333 (cloth : alk. paper)
035    $a (OCoLC)67345845
040    $a DLC $c DLC $d BAKER $d UKM $d C#P $d SILO
042    $a pcc
043    $a n-us---
050 00 $a JK1976 $b .S53 2006
082 00 $a 324.973/0929 $2 22
100 1  $a Shaw, Daron R., $d 1966-
245 14 $a The race to 270 : $b the Electoral College and the campaign strategies of 2000 and 2004 / $c Daron R. Shaw.
246 30 $a Electoral College and the campaign strategies of 2000 and 2004
260    $a Chicago : $b University of Chicago Press, $c 2006.
300    $a xii, 232 p. : $b ill. ; $c 23 cm.
504    $a Includes bibliographical references (p. 213-222) and index.
505 0  $a Bridging the great divide -- What we know (and don't know) about presidential campaigns -- The truth about Electoral College strategies -- Allocating campaign resources across states and media markets -- Measuring the campaign's impact -- Learning from our mistakes -- Appendix 1: Television advertising by media markets, 2000 and 2004 -- Appendix 2: Candidate appearances by media markets, 2000 and 2004 -- Appendix 3: Media markets used in pooled time series analyses, 2000 and 2004.
650  0 $a Political campaigns $z United States.
650  0 $a Electoral college $z United States.
650  0 $a Advertising, Political $z United States.
650  0 $a Communication in politics $z United States.
650  0 $a Presidents $z United States $x Election $y 2000.
650  0 $a Presidents $z United States $x Election $y 2004.
856 41 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0611/2006011428.html
856 42 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0666/2006011428-b.html
856 42 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0666/2006011428-d.html
941    $a 2
952    $l OVUX522 $d 20171222025552.0
952    $l USUX851 $d 20160823075530.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=148D391668FA11E68AB74A8ADAD10320
994    $a 92 $b IWA

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