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02162aam a22004218i 4500 001 9BC8A0E8403511EB87AA299C42ECA4DB 003 SILO 005 20201217010015 008 200519t20202020ilua b 001 0 eng 010 $a 2020018486 020 $a 0838947999 020 $a 9780838947999 035 $a (OCoLC)1158505309 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d BDX $d YDX $d UKMGB $d MNE $d GZN $d IaU $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a Z716.3 $b .A58 2020 082 00 $a 021.7 $2 23 100 1 $a Anderson, Cordelia, $d 1974- $e author. 245 10 $a Library marketing and communications : $b strategies to increase relevance and results / $c Cordelia Anderson. 264 1 $a Chicago : $b ALA Editions, $c 2020. 300 $a xv, 157 pages : $b illustrations ; $c 23 cm 504 $a Includes bibliographical references and index. 505 0 $a Public relations, marketing, and promotion -- Starting with research -- Developing a marketing and communications plan -- Customers and the marketing funnel -- Fixing the whole funnel -- Branding libraries -- Storytelling -- Marketing and communications partnerships -- Advocacy planning -- Reputation management and crisis communications -- Staffing and organizational structure. 520 $a "This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"-- $c Provided by publisher. 650 0 $a Libraries $z United States $x Marketing. 650 0 $a Libraries $x Public relations $z United States. 650 7 $a Libraries $x Marketing. $2 fast $0 (OCoLC)fst00997415 650 7 $a Libraries $x Public relations. $2 fast $0 (OCoLC)fst00997423 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 941 $a 6 952 $l FGPD194 $d 20240515012109.0 952 $l SFPH074 $d 20240314021904.0 952 $l PQAX094 $d 20231214031536.0 952 $l TCPG826 $d 20221004010433.0 952 $l OVUX522 $d 20220317030307.0 952 $l CUPC586 $d 20210727010141.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=9BC8A0E8403511EB87AA299C42ECA4DBInitiate Another SILO Locator Search