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02082aam a22003734a 4500 001 E97C2092CFD411E18D1899826AFF544E 003 SILO 005 20120717010139 008 120213s2012 nyua b 001 0 eng 010 $a 2012005418 020 $a 0071793208 (alk. paper) 020 $a 9780071793209 (alk. paper) 040 $d SILO 042 $a pcc 050 00 $a HF5415.5 $b .G356 2012 082 00 $a 658.8/12 $2 23 100 1 $a Gallo, Carmine. 245 1 $a The Apple experience : $b the secrets to building insanely great customer loyalty / $c by Carmine Gallo. 250 $a 1st ed. 260 $a New York : $b McGraw-Hill, $c c2012. 300 $a 234 p. : $b ill. ; $c 24 cm. 504 $a Includes bibliographical references (p. 219-226) and index. 505 0 $a Introduction: enriching lives -- Inspiring your internal customer -- Dream bigger -- Hire for smiles -- Cultivate fearless employees -- Build trust -- Foster a feedback loop -- Develop multitaskers -- Empower your employees -- Serving your external customer -- Follow Apple's 5 steps of service -- Reset your customer's internal clock -- Sell the benefit -- Unleash your customer's inner genius -- Create wow moments -- Rehearse the script -- Deliver a consistent experience -- Setting the stage -- Eliminate the clutter -- Pay attention to design details -- Design multisensory moments -- Conclusion: the soul of Apple. 520 $a Explains what makes the Apple retail experience so successful. This title details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service. 650 0 $a Customer services. 650 0 $a Consumer satisfaction. 650 0 $a Success in business. 650 0 $a Customer loyalty. 941 $a 4 952 $l CEAX572 $d 20200508020509.0 952 $l YEPF572 $d 20200204054058.0 952 $l TYPH572 $d 20200110040012.0 952 $l CAPH522 $d 20120717010514.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=E97C2092CFD411E18D1899826AFF544EInitiate Another SILO Locator Search