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02630aam a2200385 i 4500 001 4CE2F3F2AAD111EE853AF3262BECA4DB 003 SILO 005 20240104011316 008 200911t20212021nyua b 001 0 eng 010 $a 2020017075 020 $a 0367903849 020 $a 9780367903848 020 $a 0367903857 020 $a 9780367903855 035 $a (OCoLC)1200038364 040 $a LBSOR/DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d ZAQ $d YDX $d OCLCO $d IXA $d OCLCO $d SILO 042 $a pcc 050 00 $a HM1221 S77 2021 100 1 $a Smith, Ronald D., $d 1948- $e author. 245 10 $a Strategic planning for public relations / $c Ronald D. Smith. 250 $a 6th edition. 264 1 $a New York : $b Routledge, Taylor & Francis Group, $c 2021. 300 $a xxxv, 622 pages : $b illustrations ; $c 27 cm 504 $a Includes bibliographical references (pages 591-601) and index. 505 0 $a Formative research -- Strategy -- Tactics -- Evaluative research. 520 $a "The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns"-- $c Provided by publisher. 650 0 $a Public relations $v Textbooks. 650 0 $a Strategic planning $v Textbooks. 650 0 $a Public relations. 650 0 $a Strategic planning. 776 08 $i Online version: $a Smith, Ronald D., 1948- $t Strategic planning for public relations. $b 6th edition $d New York, NY : Routledge, 2021 $z 9781003024071 $w (DLC) 2020017076 941 $a 1 952 $l USUX851 $d 20240717030725.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=4CE2F3F2AAD111EE853AF3262BECA4DB 994 $a C0 $b IWAInitiate Another SILO Locator Search