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03160cam a22006494a 4500 001 7A1DDF1C2B0C11DE82774608A8D7520A 003 SILO 005 20100521050008 008 050526s2006 ilua b 001 0 eng 010 $a 2005015164 020 $a 9780226284996 (pbk. : alk. paper) 020 $a 0226284999 (pbk. : alk. paper) 020 $a 9780226284989 (cloth : alk. paper) 020 $a 0226284980 (cloth : alk. paper) 035 $a (OCoLC)60589072 040 $a DLC $c DLC $d SILO $d BAKER $d UKM $d IXA $d COO $d PUL $d IG# $d OCLCQ $d BTCTA $d LVB $d NPL $d JYJ $d NLGGC $d OCLCQ $d IOW $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a JK2281 $b .G44 2006 082 00 $a 324.7/3/0973 $2 22 084 $a 89.56!077609026! $2 bcl 100 1 $a Geer, John Gray. 245 1 $a In defense of negativity : $b attack ads in presidential campaigns / $c John G. Geer. 260 $a Chicago : $b University of Chicago Press, $c 2006. 300 $a xvii, 201 p. : $b ill. ; $c 24 cm. 440 0 $a Studies in communication, media, and public opinion 504 $a Includes bibliographical references (p. [185]-194) and index. 505 0 $a The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity, and the 1988 campaign -- Negativity, democracy, and the political system. 650 0 $a Campaign management $z United States. 650 0 $a Advertising, Political $z United States. 650 0 $a Political campaigns $z United States. 650 0 $a Presidents $z United States $x History. $x History. 650 0 $a Negativism. 650 6 $a Campagnes eÌlectorales $x Gestion $z EÌtats-Unis. 650 6 $a PubliciteÌ politique $z EÌtats-Unis. 650 6 $a Campagnes eÌlectorales $z EÌtats-Unis. 650 6 $a PreÌsidents $z EÌtats-Unis $x Histoire. $x Histoire. 650 6 $a NeÌgativisme. 650 17 $a Verkiezingscampagnes. $2 gtt 650 17 $a Presidentskandidaten. $2 gtt 651 7 $a Verenigde Staten. $2 gtt 776 08 $i Online version: $a Geer, John Gray. $t In defense of negativity. $d Chicago : University of Chicago Press, 2006 $w (OCoLC)607770270 776 08 $i Online version: $a Geer, John Gray. $t In defense of negativity. $d Chicago : University of Chicago Press, 2006 $w (OCoLC)607772916 856 41 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0513/2005015164.html 856 42 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0664/2005015164-b.html 856 42 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0664/2005015164-d.html 941 $a 8 952 $l PQAX094 $d 20231214015142.0 952 $l CEAX572 $d 20200508013617.0 952 $l ULAX314 $d 20190926085736.0 952 $l OVUX522 $d 20171223030406.0 952 $l USUX851 $d 20160823062315.0 952 $l OIAX792 $d 20090708133753.0 952 $l SOAX911 $d 20090701080000.0 952 $l UNUX074 $d 20090701080000.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=7A1DDF1C2B0C11DE82774608A8D7520A 994 $a 02 $b IOWInitiate Another SILO Locator Search