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03545aam a22003378i 4500 001 79DFF8DC173711EFA068004147ECA4DB 003 SILO 005 20240521010044 008 231117s2023 mau 001 0 eng 010 $a 2023046080 020 $a 1647825369 020 $a 9781647825362 040 $a DLC $b eng $e rda $c DLC $d DLC $d SILO 050 00 $a BJ1611.2 $b .S825 2023 082 00 $2 23/eng/20231220 100 1 $a Sunstein, Cass R., $e author. $9 31924 245 10 $a HOW TO BECOME FAMOUS : $b LOST EINSTEINS, FORGOTTEN SUPERSTARS, AND HOW THE BEATLES CAME TO BE / $c Cass R. Sunstein. 263 $a 2405 264 1 $a Boston, Massachusetts : $b Harvard Business Review Press, $c [2023] 300 $a pages cm 500 $a Includes index. 500 $a 2024/05/21 505 0 $a Prologue: the crossroads -- Part I: iconic -- Sliding doors -- Shocks and surprises -- Magic -- The elephant in the room -- Part II: icons -- "Stolen, stolen be your apples" -- The force -- The irresistible Stan Lee -- Bob Dylan and habituation -- Houdini's greatest challenge -- The cult of Ayn Rand -- John, Paul, George, and Ringo -- Epilogue: "placed in favourable situations". 520 $a "Consider the most famous music group in history. What would the world be like if the Beatles never existed? This was the question posed by the playful, thought-provoking 2019 film Yesterday, in which a young, completely unknown singer starts performing Beatles hits to a world that has never heard them. Would the Fab Four's songs be as phenomenally popular as they are in our own Beatle-infused world? The movie asserts that they would, but is that true? Was the success of the Beatles essentially inevitabledue to their amazing, matchless talent? Maybe. It's hard to imagine our world without its stars and celebrity geniuses-they become a part of our culture and history, seeming permanent and preordained. But as Harvard law professor (and passionate Beatlesfan) Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame. First, Sunstein examines recent research-on informational cascades, power laws, network effects, and group polarization-to probe the question of how people become famous. He explores what ends up in the history books, in the great religious texts, and in the literary canon-and how that changes radically over time. He delves into the rich and entertaining storiesof a diverse cast of famous characters, from John Keats, William Blake, and Jane Austen to Bob Dylan, Ayn Rand, and Stan Lee-as well as John, Paul, George, and Ringo. How to Become Famous takes you on a fun, captivating, and at times profound journey thatwill forever change your perspective on the latest celebrity's "fifteen minutes," the nature of memory, success and failure in business, and our enduring fascination with fame"-- $c Provided by publisher. 650 0 $a Success. $9 63166 650 0 $a Fame. $9 69436 776 08 $i Online version: 776 08 $a Sunstein, Cass R. $t How to become famous $d Boston, Massachusetts : Harvard Business Review Press, [2023] $z 9781647825379 $w (DLC) 2023046081 941 $a 1 952 $l BAPH771 $d 20240521010615.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=79DFF8DC173711EFA068004147ECA4DBInitiate Another SILO Locator Search