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02409cam a22004094a 4500 001 7753CB2A2B0C11DE82774608A8D7520A 005 20210729012405 008 050927s2006 mdu b 001 0 eng 010 $a 2005028278 020 $a 9780742545007 (cloth : alk. paper) 020 $a 0742545008 (cloth : alk. paper) 035 $a (OCoLC)61731438 040 $a DLC $c DLC $d SILO $d BAKER $d IXA $d IWN $d SILO 100 1 $a Mark, David, $d 1973- 245 1 $a Going dirty : $b the art of negative campaigning / $c David Mark. 260 $a Lanham [Md.] : $b Rowman & Littlefield Publishers, $c c2006. 300 $a x, 267 p. ; $c 24 cm. 504 $a Includes bibliographical references (p. 243-248) and index. 505 0 $a Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the cold war -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich : going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- Conclusion: The future of negative campaigning. 650 0 $a Political campaigns $z United States $x History. 650 0 $a Advertising, Political $z United States $x History. 650 0 $a Negativism. 856 41 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip061/2005028278.html 939 $a 5636953 941 $a 10 952 $l PLAX964 $d 20230718083350.0 952 $l IBAX173 $d 20180307020223.0 952 $l OVUX522 $d 20180118072933.0 952 $l USUX851 $d 20160823064021.0 952 $l HWAX074 $d 20140415020153.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=7753CB2A2B0C11DE82774608A8D7520A 994 $a 01 $b IWN 952 $l O3AX572 $d 20090701080000.0 952 $l OMAX631 $d 20090701080000.0 952 $l SOAX911 $d 20090701080000.0 952 $l UDAX314 $d 20090701080000.0 952 $l UQAX771 $d 20090701080000.0Initiate Another SILO Locator Search