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02130aam a2200349Ia 4500 001 914FE4AE232011E280A73BA86AFF544E 003 SILO 005 20121031010156 008 080627t20092008nyua b 001 0deng d 020 $a 0061246581 020 $a 9780061246586 040 $a BTCTA $c BTCTA $d SILO $d YDXCP $d CDX $d JCRLT $d UBF $d TJC $d BDX $d SILO 050 4 $a HD9992.G34 $b A355 2009 100 1 $a Smit, Barbara. 245 1 $a Sneaker wars : $b the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports / $c Barbara Smit. 250 $a 1st Harper Perennial ed. 260 $a New York : $b Harper Perennial, $c 2009, c2008. 300 $a xvi, 383 p. : $b ill. ; $c 21 cm. 504 $a Includes bibliographical references (p. [365]-368) and index. 520 $a Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma. 505 0 $a Two brothers, one feud -- The Dassler boys -- Two brothers at war The split -- Olympic handouts -- The Alsatian plot -- Dirty tricks in Mexico -- The Puma swinger -- Stars and stripes -- From rags to riches -- Soccer punch -- Champions of the world -- Under the influence -- The bountiful game -- The clandestine empire -- Olympic friends -- The return -- Collapse -- The emperor strikes back -- Puma's demise -- Multibillion-dollar rescue -- Shark attack! -- The sellout -- Stir it up -- Triple bluff -- The comeback -- Soccer punch 2 -- Sneaker wars 2 -- Cool cats -- High noon -- Epilogue. 600 10 $a Dassler, Adi, $d 1900-1978. 600 10 $a Dassler, Rudi, $d 1898-1974. 610 20 $a Adidas-Salomon AG. 610 20 $a PUMA AG Rudolf Dassler Sport. 650 0 $a Footwear industry $z Germany $x History. 650 0 $a Sporting goods industry $z Germany $x History. 650 0 $a Athletic shoes $x History. 941 $a 1 952 $l UQAX771 $d 20121031012749.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=914FE4AE232011E280A73BA86AFF544E 994 $a C0 $b JIDInitiate Another SILO Locator Search