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02468aam a2200361 i 4500 001 E2722294141211EF8F56A7732FECA4DB 003 SILO 005 20240517010047 008 230131s2023 xxka b 000 0 eng d 020 $a 9781781558638 020 $a 1781558639 035 $a (OCoLC)1367235428 040 $a YDX $b eng $e rda $c YDX $d ILPML $d IMD $d OCLCF $d OCLCO $d PUL $d OCLCL $d OCLCQ $d SILO 050 4 $a UF520 $b .K66 2022 082 04 $a 940.54886 $2 23 100 1 $a Knoblock, Glenn A., $e author. 245 10 $a Selling the arsenal of democracy : $b America's weapons of World War II as seen in homefront magazines / $c Glenn A. Knoblock. 264 1 $a United Kingdom : $b Fonthill Media, $c 2022. 300 $a 143, [1] pages : $b color illustrations ; $c 28 cm. 504 $a Includes bibliographical references. 520 $a This work tells the full story of the weapons, including fighter-planes, tanks, ships, and guns, that America produced during the war to defeat the Axis powers, and how they were "sold" to those at home through the countless advertisements that appeared in popular magazines. Though well-known companies such as General Motors, Ford, Kelvinator, and B.F. Goodrich, and a whole host of others, could no longer sell their products to consumers, they instead turned their factories towards supplying the Arsenal of Democracy. In order to keep their names in the public spotlight, these companies advertised in great detail the weapons they were building; Cadillac touted its efforts in supplying components for Sherman tanks and P-38 Lightning fighters, Ford no longer built cars in Detroit, but B-24 Liberator bombers and Jeeps, while the home appliance company Kelvinator built aircraft components and flame-throwers. The story behind these advertisements, many of them stunning visuals which are here reproduced in color, is a unique aspect of World War II history that will both surprise and delight. 650 0 $a World War, 1939-1945 $x Equipment and supplies. 650 0 $a Advertising $y 20th century. 650 0 $a Propaganda, American $y 20th century. 650 6 $a Guerre mondiale, 1939-1945 $x Materiel. 650 6 $a Propagande americaine $y 20e siecle. 650 7 $a Advertising $2 fast 650 7 $a Equipment and supplies $2 fast 650 7 $a Propaganda, American $2 fast 648 7 $a 1900-1999 $2 fast 941 $a 1 952 $l OVUX522 $d 20240517012658.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=E2722294141211EF8F56A7732FECA4DBInitiate Another SILO Locator Search