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02984aam a22004338i 4500 001 38A814547DE911E984ED0E2C97128E48 003 SILO 005 20190524010021 008 190117s2019 mau b 001 0 eng 010 $a 2018050816 020 $a 1632651513 020 $a 9781632651518 035 $a (OCoLC)1083700077 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d JRZ $d YDX $d BDX $d SILO 042 $a pcc 050 00 $a HF5415.5 $b .A97 2019 082 00 $a 658.8/12 $2 23 084 $a BUS016000 $a BUS016000 $2 bisacsh 100 1 $a Avrin, David, $e author. 245 10 $a Why customers leave (and how to win them back) / $c David Avrin ; foreword by Larry Winget. 263 $a 1904 264 1 $a Newburyport : $b Career Press, $c 2019. 300 $a xx, 200 pages ; $c 23 cm 520 $a ""An eviscerating indictment of how poorly customers are often treated, and the powerful recipe for doing the exact opposite. Highly recommended!" --Jay Baer, founder of Convince & Convert and author of Hug Your Haters Discover the 24 reasons people sre leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects. In the book, David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: "We have become a world of impatient, intolerant and demanding customers, and we move on quickly if inconvenienced in any way. Don't blame the millennials! We have seen the enemy, and it is all of us.""-- $c Provided by publisher. 520 $a "Lays out the reasons for the recent shift in customer mindset and expectation, illustrates the many ways that companies inadvertently drive customers and prospects to competitors, and offers creative strategies and tactics to attract and retain new prospects"-- $c Provided by publisher. 650 0 $a Customer relations 650 0 $a Consumer satisfaction. 650 0 $a Communication in marketing 650 0 $a Consumer behavior 650 7 $a BUSINESS & ECONOMICS / Customer Relations. $2 bisacsh 650 7 $a BUSINESS & ECONOMICS / Consumer Behavior. $2 bisacsh 650 7 $a Communication in marketing $2 fast $0 (OCoLC)fst00870196 650 7 $a Consumer behavior $2 fast $0 (OCoLC)fst00876238 650 7 $a Consumer satisfaction. $2 fast $0 (OCoLC)fst00876403 650 7 $a Customer relations $2 fast $0 (OCoLC)fst00885533 941 $a 1 952 $l GAAX314 $d 20190524010244.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=38A814547DE911E984ED0E2C97128E48 994 $a Z0 $b HL6Initiate Another SILO Locator Search