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01756aam a2200373 i 4500 001 1F82C42E6B5411E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 150326s2016 enka b 001 0 eng 010 $a 2015010936 020 $a 1472568923 020 $a 9781472568922 035 $a (OCoLC)907931355 040 $a DLC $e rda $b eng $c DLC $d YDX $d BDX $d BTCTA $d YDXCP $d OCLCF $d CDX $d OCLCO $d SILO 042 $a pcc 050 00 $a HF6161.C44 C67 2016 082 00 $a 659.19/74692 $2 23 100 1 $a Cope, Jon, $e author. 245 10 $a Fashion promotion in practice / $c Jon Cope and Dennis Maloney. 264 1 $a London ; $b Fairchild Books, an imprint of Bloomsbury Publishing Plc, $c [2016] 300 $a 216 pages ; $c 27 cm 504 $a Includes bibliographical references and index. 505 0 $a Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel. 650 0 $a Advertising $x Fashion. 650 0 $a Sales promotion. 650 0 $a Fashion merchandising. 650 7 $a Advertising $x Fashion. $2 fast $0 (OCoLC)fst00797634 650 7 $a Fashion merchandising. $2 fast $0 (OCoLC)fst00921644 650 7 $a Sales promotion. $2 fast $0 (OCoLC)fst01103868 700 1 $a Maloney, Dennis $c (Fashion writer), $e author. 941 $a 1 952 $l USUX851 $d 20160826051128.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=1F82C42E6B5411E69AFE1DDBDAD10320 994 $a 92 $b IWAInitiate Another SILO Locator Search