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02984cam a2200517 a 4500 001 811952CE6BF311DEA13FF332A8D7520A 003 SILO 005 20100201083435 008 070605t20072008paua b 001 0 eng 010 $a 2007022655 020 $a 1592134564 (pbk. : alk. paper) 020 $a 9781592134564 (pbk. : alk. paper) 020 $a 1592134556 (cloth : alk. paper) 020 $a 9781592134557 (cloth : alk. paper) 035 $a (OCoLC)144547605 040 $a DLC $c DLC $d SILO $d BTCTA $d C#P $d YDXCP $d UKM $d OCLCG $d CZL $d NLGGC $d NOR $d TEX $d NIU $d SILO 043 $a n-us--- 050 00 $a JK2281 $b .C27 2008 082 00 $a 324.7/30973 $2 22 084 $a 89.56 $2 bcl 245 0 $a Campaign advertising and American democracy / $c Michael M. Franz ... [et al.]. 260 $a Philadelphia : $b Temple University Press, $c 2007, c2008. 300 $a xiv, 197 p. : $b ill. ; $c 23 cm. 504 $a Includes bibliographical references (p. [187]-193) and index. 505 00 $t Index. $t Preface -- $g 10. $t Campaign advertising : the whipping boy of American politics -- $g 2. $t Campaign ads as information supplements : a spillover theory of advertising effects -- $g 3. $t Measuring exposure to campaign ads -- $g 4. $t Tracking the volume and content of political advertising -- $g 5. $t What, when, and where : making sense of campaign advertising -- $g 6. $t What did they know and when did they know it? -- $g 7. $t Campaign advertising and voter attitudes toward the political process -- $g 8. $t Campaign advertising and citizen participation -- $g 9. $t Advertising tone and political engagement -- $g 10. $t Campaign advertising and American democracy -- $t Appendix A : Assessing the validity of the CMAG tracking data -- $t Appendix B : Assessing the reliability of the CMAG storyboard coding -- $t Appendix C : Data set and variables -- $t Appendix D : Wisconsin advertising project coding sheet for 2000 ads -- $t Appendix E : Wisconsin advertising project coding sheet for 2004 ads -- $t Notes -- $t References -- $t Index. 650 0 $a Political campaigns $z United States. 650 0 $a Advertising, Political $z United States. 650 17 $a Politieke communicatie. $2 gtt 650 17 $a Verkiezingscampagnes $2 gtt 650 17 $a Reclame. $2 gtt 650 17 $a Kiesgedrag. $2 gtt 651 7 $a Verenigde Staten. $2 gtt 700 1 $a Franz, Michael M., $d 1976- 856 41 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0720/2007022655.html 856 42 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0739/2007022655-b.html 941 $a 8 952 $l PLAX964 $d 20230718084412.0 952 $l N2AX314 $d 20210728014709.0 952 $l OVUX522 $d 20171222053310.0 952 $l USUX851 $d 20160824060611.0 952 $l PTAX572 $d 20090708133753.0 952 $l OMAX631 $d 20090708133753.0 952 $l SOAX911 $d 20090708133753.0 952 $l UNUX074 $d 20100201083435.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=811952CE6BF311DEA13FF332A8D7520A 994 $a 02 $b NIUInitiate Another SILO Locator Search