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01867aam a2200313 i 4500 001 6F0118CE6B5511E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 130620s2014 nyua 001 0 eng 010 $a 2013023681 020 $a 0071809090 (hardback) 020 $a 9780071809092 (hardback) 035 $a (OCoLC)847541821 040 $a DLC $e rda $b eng $c DLC $d YDX $d UKMGB $d OCLCO $d BDX $d YDXCP $d OCLCF $d SILO 050 00 $a HF5415.13 H2764 2014 100 1 $a Hamper, Robert J. 245 14 $a The ultimate guide to strategic marketing : $b real world methods for developing successful, long-term marketing plans / $c Robert J. Hamper. 264 1 $a New York : $b McGraw-Hill Education, $c [2014] 300 $a xii, 304 pages ; $c 25 cm 500 $a Includes index. 520 $a "The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"-- $c Provided by publisher. 650 0 $a Marketing $x Management. 650 0 $a Strategic planning. 650 0 $a Business planning. 650 0 $a Marketing research. 941 $a 1 952 $l USUX851 $d 20160826090458.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=6F0118CE6B5511E69AFE1DDBDAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search