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02846cam a2200373 a 4500 001 447DDE9E56D911DFB46C8AF9A7D7520A 003 SILO 005 20100519080509 008 091013s2010 enk b 001 0 eng 010 $a 2009042130 020 $a 0199550697 020 $a 9780199550692 035 $a (OCoLC)422762386 040 $a DNLM/DLC $c DLC $d SILO $d UKM $d BTCTA $d BWKUK $d YDXCP $d CDX $d BWX $d IWA $d SILO 042 $a pcc 050 00 $a RA427.8 $b .S6245 2010 060 00 $a 2009 L-432 060 10 $a WA 590 $b S678 2010 082 00 $a 362.1 $2 22 245 0 $a Social marketing and public health : $b theory and practice / $c edited by Jeff French ; with Clive Blair-Stevens, Dominic McVey, Rowena Merritt. 260 $a New York : $b Oxford University Press, $c 2010. 300 $a xiv, 351 p. : $b ill. ; $c 25 cm. 504 $a Includes bibliographical references and index. 505 0 $a The case for social marketing / Jeff French -- A history of social marketing / Aiden Truss, Robert Marshall, and Clive Blair-Stevens -- Key concepts and principles of social marketing / Jeff French and Clive Blair-Stevens -- Behavioural theory : understanding the key influences on human behaviour / Clive Blair-Stevens, Lucy Reynolds, and Alex Christopoulos -- Using social marketing to develop policy, strategy, and operational synergy / Jeff French and Clive Blair-Stevens -- Providing evidence for social marketing's effectiveness / Martine Stead and Ross Gordon -- Generating "insight" and building segmentations : moving beyond simple targeting / Dominic McVey and Lynne Walsh -- Commissioning social marketing / Jeff French -- Ethical issues in social marketing / Aiden Truss and Paul White -- The total process planning (TPP) framework / Denise Ong and Clive Blair-Stevens -- Scoping / Lucy Reynolds and Rowena Merritt -- Development / Rowena Merritt -- Implementation / Rowena Merritt -- Evaluation / Dominic McVey, Adam Crosier, and Alex Christopoulos -- Follow-up / Alex Christopoulos, Clive Blair-Stevens, and Jeff French -- Social marketing on a shoestring budget / Jeff French -- Critical social marketing / Gerard Hastings -- Value for money in social marketing / Graham Lister -- Capacity building, competencies, and standards / Paul White and Jeff French -- Partnerships in social marketing / Jeff French -- Social marketing in developing countries / William A. Smith -- Learning from the experts : interviews with leading social marketers / Dean Hanley and Allison Thorpe. 650 0 $a Health promotion. 650 0 $a Social marketing. 650 0 $a Health behavior. 650 12 $a Health Promotion $x methods. 650 12 $a Social Marketing. 700 1 $a French, Jeff. 941 $a 1 952 $l USUX851 $d 20191105022845.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=447DDE9E56D911DFB46C8AF9A7D7520A 994 $a 02 $b IWAInitiate Another SILO Locator Search