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03463aam a2200457 i 4500 001 12DA6E486B5411E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 150929s2016 nyua b 001 0 eng 010 $a 2015036842 020 $a 1501300024 020 $a 9781501300028 035 $a (OCoLC)922639686 040 $a DLC $e rda $b eng $c DLC $d YDX $d OCLCF $d YDXCP $d BTCTA $d BDX $d DXU $d CDX $d SILO 042 $a pcc 050 00 $a HD9940.A2 H36 2016 082 00 $a 746.9/20688 $2 23 084 $a BUS070090 $2 bisacsh 100 1 $a Hancock, Joseph, $e author. 245 10 $a Brand/story : $b cases and explorations in fashion branding / $c Joseph H. Hancock, II. 250 $a Second edition. 264 1 $a New York : $b Fairchild Books, An imprint of Bloomsbury, Publishing Inc, $c 2016. 300 $a xix, 206 pages : $b illustrations (chiefly color) ; $c 23 cm 500 $a First edition published 2009. 520 $a "Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman ~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana ~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting"-- $c Provided by publisher. 520 $a "Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding--both the medium and the message--and not simply take advertisements and brands at face value"-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 650 0 $a Fashion merchandising. 650 0 $a Advertising $x Fashion. 650 0 $a Branding (Marketing) 650 0 $a Advertising $x Brand name products. 650 7 $a BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry. $2 bisacsh 650 7 $a Advertising $x Brand name products. $2 fast $0 (OCoLC)fst00797554 650 7 $a Advertising $x Fashion. $2 fast $0 (OCoLC)fst00797634 650 7 $a Branding (Marketing) $2 fast $0 (OCoLC)fst01743755 650 7 $a Fashion merchandising. $2 fast $0 (OCoLC)fst00921644 856 42 $3 Cover image $u http://www.netread.com/jcusers2/bk1388/028/9781501300028/image/lgcover.9781501300028.jpg 941 $a 1 952 $l USUX851 $d 20220602022232.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=12DA6E486B5411E69AFE1DDBDAD10320 994 $a 92 $b IWAInitiate Another SILO Locator Search