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02999aam a2200409 a 4500 001 05E790B03DB611E1A605DD996AFF544E 003 SILO 005 20230114020400 008 110516s2011 nyu b 001 0beng 010 $a 2011019057 020 $a 1591843758 020 $a 9781591843757 035 $a (OCoLC)681488357 040 $a DLC $c DLC $d SILO $d BTCTA $d YDXCP $d MOF $d IAD $d CDX $d EGM $d SGB $d VP@ $d BWX $d BUP $d SILO 050 00 $a Z473.B47 $b B75 2011 100 1 $a Brandt, Richard L. 245 1 $a One click : $b Jeff Bezos and the rise of Amazon.com / $c Richard L. Brandt. 260 $a New York : $b Portfolio/Penguin, $c 2011. 300 $a 214 p. ; $c 19 cm. 520 $a "An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new market opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution. "-- $c Provided by publisher. 505 0 $a One click is not enough -- Portrait of the entrepreneur as a young man -- Jeff gets a job -- Jeff discovers the internet -- Three nerds and an accountant -- How to build a better bookstore -- Growing pains -- Money to burn through -- Growing up -- Who you calling a bookstore? -- The crash -- Bezos bets big on the Kindle -- Is Amazon killing the bookstore? -- A cool guy with a funny laugh -- But what kind of manager is he? -- Head in the clouds -- Step by step, courageously. 504 $a Includes bibliographical references and index. 600 10 $a Bezos, Jeffrey. 650 0 $a Booksellers and bookselling $x Biography. 650 0 $a Businessmen $x Biography. 610 20 $a Amazon.com (Firm) $x History. 650 0 $a Internet bookstores $x History. 650 0 $a Electronic commerce $x History. 941 $a 6 952 $l USUX851 $d 20210505011851.0 952 $l CEAX572 $d 20200508020031.0 952 $l YEPF572 $d 20200204043923.0 952 $l TYPH572 $d 20200110030059.0 952 $l TFPI826 $d 20150506014926.0 952 $l KSPG296 $d 20120113040154.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=05E790B03DB611E1A605DD996AFF544E 994 $a C0 $b BUPInitiate Another SILO Locator Search