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02070aam a2200385 i 4500 001 3FAC3AF0475911E7B35354A3DAD10320 003 SILO 005 20170602010157 008 170210s2017 mauab b 001 0 eng 010 $a 2016043788 020 $a 0262036274 020 $a 9780262036276 035 $a (OCoLC)958796572 040 $a DLC $b eng $e rda $c DLC $d BTCTA $d YDX $d BDX $d OCLCF $d OCLCQ $d MYG $d YDX $d SILO 042 $a pcc 050 00 $a HF5548.34 $b .G46 2017 082 00 $a 381/.142 $2 23 100 1 $a Ghose, Anindya, $e author. 245 10 $a Tap : $b unlocking the mobile economy / $c Anindya Ghose. 264 1 $a Cambridge, Massachusetts ; $b The MIT Press, $c [2017] 300 $a ix, 230 pages ; $c 24 cm 504 $a Includes bibliographical references and index. 505 0 $a I. Human behavior and the mobile phone journey so far -- Mobile phones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- II. The forces shaping the mobile economy -- Context : what's going on? -- Location : why geography matters -- Time : it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving Wanamaker's riddle -- III. Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index. 650 0 $a Mobile commerce. 650 0 $a Cell phone advertising. 650 0 $a Consumer behavior. 650 0 $a World Wide Web $x Security measures. 650 7 $a Cell phone advertising. $2 fast $0 (OCoLC)fst01746094 650 7 $a Consumer behavior. $2 fast $0 (OCoLC)fst00876238 650 7 $a Mobile commerce. $2 fast $0 (OCoLC)fst01024206 650 7 $a World Wide Web $x Security measures. $2 fast $0 (OCoLC)fst01181329 941 $a 1 952 $l USUX851 $d 20170706035113.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=3FAC3AF0475911E7B35354A3DAD10320 994 $a 92 $b IWAInitiate Another SILO Locator Search