Includes bibliographical references (p. 211-218) and index.
Contents:
Preface: India : the 21st century opportunity and why you should be part of it! -- India now -- Why India? -- Understanding Indians and Indian business -- The domestic market -- Which products, services and sectors, and why -- Barriers to entry and how to overcome them -- Creating the business case and the business plan -- How to enter the market : partnership, distributorship, joint venture, DBOT, or do it yourself -- Sales and marketing in India -- Staffing in India and global talent management -- Turning these insights into real business advantage -- India tomorrow.
Series:
World Scientific series on 21st century business, 1793-5660 ; v. 1
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