"Society for Consumer Psychology"--Cover. Includes bibliographical references and indexes.
Contents:
Introduction: Research directions on strong brand relationships / C. Whan Park, Deborah J. MacInnis, Joseph R. Priester. Fundamental issues in brand relationships. Lessons learned about consumers' relationships with their brands / Susan Fournier -- Using relationship norms to understand consumer brand interactions / Pankaj Aggarwal -- Brand loyalty is not habitual / Leona Tam, Wendy Wood, Mindy F. Ji -- Goals, needs, and motives that foster brand relationships. Self expansion motivation and inclusion of brands in self : toward a theory of brand relationships / Martin Reimann, Arthur Aron -- Why on earth do consumers have relationships with marketers? Toward understanding the functions of brand relationships / Laurence Ashworth, Peter Dacin, Matthew Thomson -- Self brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning / Jennifer Edson Escalas, James R. Bettman -- When brands are built from within : a social identity pathway to liking and evaluation / Americus Reed II, Joel B. Cohen, Amit Bhattacharjee -- Group based brand relationships and persuasion : multiple roles for identification and identification discrepancies / Monique A. Fleming -- Brand meaning and meaning makers. Collective brand relationships / Thomas C. O'Guinn, Albert M. Muñiz -- Building brand relationships through corporate social responsibility / Sankar Sen, Shuili Du, C.B. Bhattacharya -- Ethnicity, race, and brand connections / David W. Schumann, Edith F. Davidson, Bridget Satinover -- Cultural value dimensions and brands : can a global brand image exist? / Susan Forquer Gupta, Doan Winkel, Laura Peracchio -- Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking / Alokparna Basu Monga, Deborah Roedder John -- Luxury branding / Vanessa M. Patrick, Henrik Hagtvedt -- Psychological and behavioral effects of strong brand relationships. Attitudes as a basis for brand relationships : the roles of elaboration, metacognition, and bias correction / Duane T. Wegener, Vanessa Sawicki, Richard E. Petty -- Putting context effects in context : the construction and retrieval as moderated by attitude strength (CARMAS) model of evaluative judgment / Dhananjay Nayakankuppam, Joseph R. Priester -- Connection-Prominence Attachment (CPAM) : a conceptual and methodological exploration of brand attachment / C. Whan Park ... [et al.] -- Love, desire, and identity : a conditional integration theory of the love of things / Aaron C. Ahuvia, Rajeev Batra, Richard P. Bagozzi -- Customer coping in response to relationship transgressions : an attachment theoretic approach / Marcel Paulssen, Richard P. Bagozzi -- Conclusions and research directions. Research directions on strong brand relationships / C. Whan Park, Deborah J. MacInnis, Joseph R. Priester.
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