Playing unfair [videorecording] : the media image of the female athlete / executive director, Sut Jhally ; co-producer/editor, Kenyon King ; Media Education Foundation.
Date from DVD label. DVD version of a 29-min. VHS video program (c2002), with ca. 35 min. of extra features and image slideshow. Commentators, Mary Jo Kane, Pat Griffin, Michael Messner ; investigative reporting, Jessica Nachem.
Contents:
Playing unfair: Sections, Taking the field : the impact of Title IX ; Out of uniform : the media backlash against female athletes ; Playing along : empowerment or exploitation? ; The glass closet : homophobia in sport & sports media ; Fair play : women athletes in action -- Extra features: Title IX & new opportunities ; Different readings ; Commercial appeal ; Repackaging feminism ; Strong is beautiful ; Rethinking sports ; Promoting healthy images ; Judging our progress ; Building audiences ; Title IX backlash ; What's at stake.
Summary:
Critically examines the post-Title IX media landscape in terms of representation of female athletes. It has been 30 years since Title IX legislation granted women equal playing time, but the male-dominated world of sports journalism has yet to catch up with the law. Coverage of women's sports lags far behind men's and focuses on female athletes' femininity and sexuality over their achievements on the court and field. While female athleticism challenges gender norms, woman athletes continue to be depicted in traditional roles that reaffirm their femininity--as wives and mothers or sex objects. By comparison, male athletes are framed according to heroic masculine ideals that honor courage, strength, and endurance. Sports media scholars Mary Jo Kane (University of Minnesota), Pat Griffin (University of Massachusetts), and Michael Messner (University of Southern California) look at the persistence of heterosexism and homophobia in perpetuating gender stereotypes. They argue for new media images which fairly and accurately depict the strength and competence of female athletes.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.