The Locator -- [(author = "United States Administration on Aging")]

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Author:
Salend, Elyse.
Title:
The mature market [microform] : new directions for advertisers / [Elyse Salend, principal investigator].
Format:
[microform] :
Publisher:
University of CaliforniaLos Angeles, Board of Regents, Geriatrics and Gerontology,
Copyright Date:
1997
Description:
60 leaves : ill.
Reproduction Info:
Microfiche. [Washington, D.C.] : Supt. of Docs., U.S. G.P.O., [1998] 1 microfiche : negative.
Subject:
Older consumers--United States--Congresses.
Marketing--Congresses.--United States--Congresses.
Market segmentation--United States--Congresses.
Stereotypes (Social psychology) in advertising--United States--Congresses.
Other Authors:
University of California, Los Angeles. Multicampus Program in Geriatric Medicine and Gerontology
United States. Administration on Aging
Notes:
Shipping list no.: 98-0446-M. "February 6, 1997." "Supported, in part, by a grant, number 90AT2012, from the Administration on Aging"--Cover. Includes bibliographical references.
OCLC:
(OCoLC)39857538
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
OVUX522 -- University of Iowa Libraries (Iowa City)

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