"August/September 2013"--Cover. ALA TechSource is a unit of the publishing department of the American Library Association. Includes bibliographical references.
Contents:
The Responsive web design, discoverability, and mobile challenge. Mobile consumer behavior -- The present and future of the library mobile experience -- Responsive web design, discoverability, and mobile challenge.
Summary:
"With the rapid adoption of the smartphone and the tablet, we are quickly entering an era in which the smartphone is the most common device used to access the Web. This report reviews the recent tremendous mobile growth and changing mobile consumer behavior as well as growing user expectations for mobile. This report also examines how the first generation of mobile library websites has changed over the last few years and explores future directions. Patrons now expect more mobile-friendly information resources, research support, and sophisticated features such as menu customization and room reservation. This report also discusses responsive web design and some of its pitfalls and argues for the better discoverability of libraries' mobile (web or native) apps"--T.p. verso.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.