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Author:
Farney, Tabatha.
Title:
Maximizing Google Analytics : six high-impact practices / Tabatha Farney and Nina McHale.
Publisher:
ALA TechSource,
Copyright Date:
c2013
Description:
42 p. : ill. ; 28 cm.
Subject:
Google Analytics.
Internet searching--Statistical services.
Web usage mining--Computer programs.
Library users--Data processing.--Data processing.
Library resources--Use studies.
Digital libraries--Statistical methods.--Statistical methods.
Internet users--Data processing.--Data processing.
Electronic information resources--Use studies.
Other Authors:
McHale, Nina.
ALA TechSource.
American Library Association.
Notes:
"May/June 2013"--Cover. ALA TechSource is a unit of the publishing department of the American Library Association. Includes bibliographical references.
Contents:
Data reviewing and sharing. Implementing Google Analytics on different platforms -- Advanced implementation -- Selecting which visits to tract via filters -- Event tracking -- Goal setting -- Data reviewing and sharing.
Summary:
"...Presents specific advice, including sample code for library implementations. The topics covered include implementing on different platforms, managing data from multiple sites, setting measurable goals, and using event tracking and filter functions"--Abstract, t.p. verso.
Series:
Library technology reports ; v. 49, no. 4
ISBN:
0838958923 (pbk.)
9780838958926 (pbk.)
OCLC:
(OCoLC)847523783
Locations:
IAOX771 -- State Library of Iowa (Des Moines)

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This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.