Social capital -- The law of reciprocity -- Farming for referrals -- Fishing for referrals -- Three essential questions -- The butterfly effect -- The four streams of your networking river -- Where networkers gather -- Online networking : click here to connect -- Developing your target market -- Joining the crowd -- The 12 x 12 x 12 rule -- Where's your attention focused? -- Standout questions -- Telling your company's story -- Quantity is fine, but quality is king -- How deep is your network? -- Gaining their confidence -- Leveraging new contacts -- The power of your database -- The referral process -- Becoming the knowledgeable expert -- Networking at non-networking events -- Becoming a referral gatekeeper -- Being your own chief networking officer -- Creative rewards -- Top ten ways others can promote you -- Ten levels of referrals -- The networking scorecard.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.