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01732aam a2200373 a 4500 001 E0122EB0650911E6BA021E8ADAD10320 003 SILO 005 20160818010336 007 heubmb024bbca 008 980911s1997 caua bb f100 0 eng d 035 $a (OCoLC)39857538 040 $d GPO $d DLC $d MvI $d SILO 043 $a n-us--- 074 $a 0447-A-01 (MF) 086 0 $a HE 1.1002:M 43/2 100 00 $a Salend, Elyse. 245 14 $a The mature market $h [microform] : $b new directions for advertisers / $c [Elyse Salend, principal investigator]. 260 $a Los Angeles, CA (10945 Le Conte Ave., Los Angeles 90095-1687) : $b University of California, Los Angeles, Board of Regents, Geriatrics and Gerontology, $c [1997] 300 $a 60 leaves : $b ill. 500 $a Shipping list no.: 98-0446-M. 500 $a "February 6, 1997." 500 $a "Supported, in part, by a grant, number 90AT2012, from the Administration on Aging"--Cover. 504 $a Includes bibliographical references. 533 $a Microfiche. $b [Washington, D.C.] : $c Supt. of Docs., U.S. G.P.O., $d [1998] $e 1 microfiche : negative. 650 0 $a Older consumers $z United States $v Congresses. 650 0 $a Marketing $x Congresses. $z United States $x Congresses. 650 0 $a Market segmentation $z United States $x Congresses. 650 0 $a Stereotypes (Social psychology) in advertising $z United States $x Congresses. 710 2 $a University of California, Los Angeles. $b Multicampus Program in Geriatric Medicine and Gerontology 710 1 $a United States. $b Administration on Aging 941 $a 2 952 $l OVUX522 $d 20180203055343.0 952 $l USUX851 $d 20160818022214.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=E0122EB0650911E6BA021E8ADAD10320Initiate Another SILO Locator Search