Includes bibliographical references. Chapter 1: Can Elementary Students Learn Economics and Media Literacy -- Chapter 2: Marketing & Media : The Twin Pillars of American Society -- Chapter 3: Introduction to Basic Economics (The Objective Study of Choice) -- Chapter 4: Behavioral Economics : How we are "Nudged" While Making our Choices -- Chapter 5: Coolness : The Super Nudge -- Chapter 6: Seeking Media Lit's Holy GRAIL : Consumer Demographics -- Chapter 7: An Age-old Question : Age and Consumerism -- Chapter 8: Child's Play or Child's Pay? : Children, Consumerism, and Media -- Chapter 9: Media Literacy, Relativity, and Persuasion -- Chapter 10: Telling the Truth.
Summary:
"This teaching manual supplies lessons designed for elementary students (grades 1 - 5) that establish a concrete foundation for skill-building in recognizing, deconstructing, evaluating, and choosing for themselves whether to accept a tangible product or intangible message. Students will learn to become active, rather than passive, receivers of messaging, providing a gateway for them to then hone their media literacy skills further as they develop more abstract analytical proficiency"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.