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Author:
Jaffe, Joseph, 1970-
Title:
Z.E.R.O. :
zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.
Publisher:
Wiley,
Copyright Date:
2014
Description:
272 pages : illustrations ; 24 cm
Subject:
Advertising.
Marketing--Technological innovations.
Internet marketing.
Digital media.
BUSINESS & ECONOMICS / Marketing / General.
Notes:
Includes bibliographical references and index.
ISBN:
1118801156 (hardback)
9781118801154 (hardback)
OCLC:
(OCoLC)852457389
LCCN:
2013027394
Locations:
PRAX771 --
Cowles Library
(Des Moines)
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