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02472aam a2200373 i 4500 001 260BC9C65D1D11EA9B49BA2197128E48 003 SILO 005 20200303010150 008 190912t20202020enka b 001 0 eng 010 $a 2019038128 020 $a 0367351110 020 $a 9780367351113 020 $a 0367351129 020 $a 9780367351120 035 $a (OCoLC)1115003096 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d YDX $d SILO 041 1 $a eng $h fre 042 $a pcc 050 00 $a P99 H32513 2020 100 1 $a HeÌbert, Louis, $d 1961- $e author. 240 10 $a Dispositifs pour l'analyse des textes et des images. $l English 245 13 $a An introduction to applied semiotics : $b tools for text and image analysis / $c Louis HeÌbert ; translated from the French by Julie Tabler. 264 1 $a Abingdon, Oxon ; $b Routledge, $c 2020. 300 $a xi, 289 pages ; $c 26 cm 504 $a Includes bibliographical references and index. 520 $a "An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to Semiotics . This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, HeÌbert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm, narration, and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure: summary, theory, and application, and includes exercises and discussion questions, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis, within linguistics, communication studies, literary theory, design, marketing and related areas"-- $c Provided by publisher. 650 0 $a Semiotics. 650 0 $a Semiotics and literature. 650 0 $a Semiotics and art. 700 1 $a Tabler, Julie, $e translator. 941 $a 1 952 $l USUX851 $d 20220706013747.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=260BC9C65D1D11EA9B49BA2197128E48 994 $a C0 $b IWAInitiate Another SILO Locator Search