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01161aam a22002415 4500 001 5793233CF08A11EDB88C213231ECA4DB 003 SILO 005 20230512010029 008 221110s2023 xx 000 0 eng d 020 $a 1640954252 020 $a 9781640954250 040 $d SILO 082 $a 659 100 1 $a Hopkins, Claude, $e author. 245 00 $a Scientific advertising / $c Claude Hopkins. 250 $a Reprinted edition. 264 1 $a [Place of publication not identified : $b Sound Wisdom, $c 2023 300 $a 93 pages ; $c 21 cm. 520 $a Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and entrepreneurs 650 0 $a Advertising. 941 $a 1 952 $l TYPH572 $d 20230512010748.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=5793233CF08A11EDB88C213231ECA4DBInitiate Another SILO Locator Search