Previous edition: Basingstoke: Macmillan, 1998. Includes bibliographical references (pages 278-288) and index.
Contents:
Introduction to textual analysis -- Semiotics -- Advanced textual analysis -- Representation -- Representing gender -- Representation and reality.
Summary:
Covering both introductory and advanced theory, this book is an accessible and relevant introduction to key concepts in media. It features: cutting edge, global case studies and memorable, graphic examples; and an engaging style and accessible structure that is relevant across levels of study. A lively introduction to the concepts of language and representation, with helpful exercises and analysis of recognisable example. Examines recent developments throughout the media for all students of film, media and communication.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.