The Locator -- [(subject = "Massenmedien")]

The Locator -- [(subject = "Massenmedien")]

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Author:: Hardy, Jonathan, 1963-
Title:: Cross-media promotion / Jonathan Hardy.
Publisher:: Peter Lang,
Copyright Date:: c2010
Description:: xvii, 334 p. ; 23 cm.
Subject:: Mass media--Marketing.
Product placement in mass media.
Mass media--Economic aspects.
Massenmedien
Cross Media Publishing
Product placement
Marketing
Marktmacht
Regulierung
Notes:: Includes bibliographical references and index.
ISBN:: 1433101467 (hardcover)
9781433101465 (hardcover)
1433101378 (paperback)
9781433101373 (paperback)
OCLC:: (OCoLC)630465836
LCCN:: 2009029351
Locations:: PRAX771 -- Cowles Library (Des Moines)

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