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01404aam a2200421Ia 4500 001 4BD201207C5D11E0AEB2F4966AFF544E 003 SILO 005 20110512010052 008 100519s2010 nyu b 001 0 eng d 010 $a 2009029351 020 $a 1433101467 (hardcover) 020 $a 9781433101465 (hardcover) 020 $a 1433101378 (paperback) 020 $a 9781433101373 (paperback) 035 $a (OCoLC)630465836 040 $a BTCTA $b eng $c BTCTA $d SILO $d OCLCQ $d BWX $d HEBIS $d GWDNB $d SILO 050 4 $a P96.M36 $b .H37 2010 082 04 $a 302.23 $2 22 084 $a 380 $2 GyFmDB 100 1 $a Hardy, Jonathan, $d 1963- 245 1 $a Cross-media promotion / $c Jonathan Hardy. 260 $a New York : $b Peter Lang, $c c2010. 300 $a xvii, 334 p. ; $c 23 cm. 504 $a Includes bibliographical references and index. 650 0 $a Mass media $x Marketing. 650 0 $a Product placement in mass media. 650 0 $a Mass media $x Economic aspects. 650 07 $a Massenmedien $2 swd 650 07 $a Cross Media Publishing $2 swd 650 07 $a Product placement $2 swd 650 07 $a Marketing $2 swd 650 07 $a Marktmacht $2 swd 650 07 $a Regulierung $2 swd 856 42 $u http://d-nb.info/995395039/04 $3 Inhaltsverzeichnis 941 $a 1 952 $l PRAX771 $d 20110512011738.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=4BD201207C5D11E0AEB2F4966AFF544E 994 $a 92 $b IODInitiate Another SILO Locator Search