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Author:
Solomon, Michael R.
Title:
Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt.
Publisher:
Pearson/Prentice Hall,
Copyright Date:
c2009
Description:
xiv, 580 p. : ill. ; 26 cm.
Subject:
Fashion merchandising
Clothing and dress--Marketing.
Consumer behavior
Consumers' preferences
Consumers--Psychology.
Consumer protection
Other Authors:
Rabolt, Nancy J.
Notes:
Includes bibliographical references and index.
ISBN:
0131714740 (alk. paper)
9780131714748 (alk. paper)
OCLC:
(OCoLC)229750902
LCCN:
2008024353
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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