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02727aam a2200337Mi 4500 001 353C5404A78F11E99DEDB91B97128E48 003 SILO 005 20190716010101 008 190604s2019 tnua b 000 0deng d 010 $a 2018050292 020 $a 1400213169 020 $a 9781400213160 035 $a (OCoLC)1103440568 040 $a FMG $b eng $e rda $c FMG $d OCLCO $d SILO 100 1 $a Robinson, Steve, $d 1950- $e author. 245 10 $a Covert cows and Chick-fil-A : $b how faith, cows, and chicken built an iconic brand / $c Steve Robinson, former chief marketing officer for Chick-fil-A. 264 1 $a Nashville, Tennessee : $b Nelson Books, an imprint of Thomas Nelson, $c [2019] 300 $a xix, 215 pages : $b illustrations (chiefly color) ; $c 24 cm 504 $a Includes bibliographical references (pages 213-214). 520 $a "The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success."-- $c Provided by publisher. 610 20 $a Chick-Fil-A Corporation $x History. 650 0 $a Branding (Marketing) $z United States $x History. 650 0 $a Fast food restaurants $z United States $x History. 650 0 $a Advertising $z United States $x History. 650 0 $a Businesspeople $z United States. 941 $a 3 952 $l YEPF572 $d 20200204094655.0 952 $l TYPH572 $d 20200110081044.0 952 $l CDPF771 $d 20190716013618.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=353C5404A78F11E99DEDB91B97128E48 994 $a C0 $b C@VInitiate Another SILO Locator Search