7 records matched your query       

Author:

Irwin, Richard L., 1957-

Title:

Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy.

Edition:

2nd ed.

Publisher:

Human Kinetics,

Copyright Date:

c2008

Description:

xi, 339 p. : ill. ; 29 cm.

Subject:

Sports--Public relations.
Sports--Marketing.

Other Authors:

Sutton, William Anthony, 1951-
McCarthy, Larry M., 1954-

Notes:

Includes bibliographical references (p. 311-329) and index.

Contents:

Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management.

ISBN:

073606477X
9780736064774
073606477X (hard cover)
9780736064774 (hard cover)

LCCN:

2007037887

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)