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01726cam a22003614a 4500 001 B2ABB1B06BF311DEA13FF332A8D7520A 003 SILO 005 20090730151113 008 070914s2008 ilua b 001 0 eng 010 $a 2007037887 020 $a 073606477X 020 $a 9780736064774 020 $a 073606477X (hard cover) 020 $a 9780736064774 (hard cover) 040 $a DLC $c DLC $d SILO $d BAKER $d BTCTA $d C#P $d BWX $d TSU $d NIU $d SILO 050 00 $a GV714 $b .I79 2008 082 00 $a 659.2/9796 $2 22 100 1 $a Irwin, Richard L., $d 1957- 245 1 $a Sport promotion and sales management / $c Richard L. Irwin, William A. Sutton, Larry M. McCarthy. 250 $a 2nd ed. 260 $a Champaign, IL : $b Human Kinetics, $c c2008. 300 $a xi, 339 p. : $b ill. ; $c 29 cm. 504 $a Includes bibliographical references (p. 311-329) and index. 505 0 $a Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management. 650 0 $a Sports $x Public relations. 650 0 $a Sports $x Marketing. 700 1 $a Sutton, William Anthony, $d 1951- 700 1 $a McCarthy, Larry M., $d 1954- 941 $a 2 952 $l USUX851 $d 20160824062248.0 952 $l UNUX074 $d 20090708133753.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=B2ABB1B06BF311DEA13FF332A8D7520A 994 $a 02 $b NIUInitiate Another SILO Locator Search