Previously published as Golden legacy : how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way. Includes bibliographical references and index.
Contents:
Foreword -- Part One: "The boys have done a pretty good job ..." -- Part Two: Entrepreneurs and émigré artists -- Part Three: "Books and bread" -- Part Four: Books for baby boomers -- Part Five: Cold War and Magic Kingdom -- Part Six: "We are publishers ..." -- Part Seven: Circles -- Reflections on a golden egg -- A few words about Richard Scarry's working technique -- Amy Schwartz remembers The Golden Book Encyclopedia -- Who was Mary Reed, PhD?
Summary:
Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm. Chronicles the fascinating story of the creation, marketing, and worldwide impact of Little Golden Books, the most popular children's books of all time. Launched during the dark days of WWII, Golden Books such as The Poky Little Puppy were an instant sensation. Hallmarked by their superlative quality yet affordable to nearly all, they changed the cultural landscape and mirrored our changing postwar culture: the powerful influence of television, the post-Sputnik renaissance in American science education, and the birth of the civil rights movement.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.