"Legal editor: Lori Wood"--verso. Includes bibliographical references and index.
Contents:
Opening the boxes of best practices -- Technology and marketing : the impact of procurement, proposals, outsourcing and AI -- Client relations -- Culture and pursuing new business -- Building a marketing department and hiring the right CMO -- Rewarding business development, coaching and training -- Personal positioning, visibility and tactics -- Traditional and social media -- Women and marketing -- The future of business development and legal marketing.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.