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02591aam a2200349 i 4500 001 745DA498440211EF98CC15ED37ECA4DB 003 SILO 005 20240717010108 008 230320t20242024enka b 001 0 eng d 020 $a 9781032218366 020 $a 1032218363 020 $a 1032218312 020 $a 9781032218311 035 $a (OCoLC)1373337598 040 $a YDX $b eng $e rda $c YDX $d BDX $d UKMGB $d OCLCQ $d OCLCF $d OCLCO $d PUL $d YDX $d SILO 043 $a f------ 050 4 $a TS115 A47 2024 245 00 $a African industrial design practice : $b perspectives on Ubuntu philosophy / $c edited by Richie Moalosi and Yaone Rapitsenyane. 264 1 $a Abingdon, Oxon ; $b Routledge, $c 2024. 300 $a xviii, 306 pages : $b illustrations (black and white) ; $c 24 cm 504 $a Includes bibliographical references and index. 520 $a "The underlying principle of this book is the African philosophy of Ubuntu, which acts as a guide for developing empathic products and services. The book makes the case that empathy is the key to any successful product and service design project because it enables designers to make wise design choices that align with users' demands. Fifteen chapters provide the latest industrial design developments, techniques, and processes explicitly targeting emerging economies. At the outset, it covers the design context and the philosophy of the Ubuntu approach, which places people and communities at the centre of the development agenda. The book covers new product development, design research, design cognition, digital and traditional prototyping, bringing products to the market, establishing a company's brand name, intellectual property rights, traditional knowledge, and the business case for design in Afrika. It concludes with a discussion about the future of design and the skills aspiring designers will need. African Industrial Design Practice: Perspectives on Ubuntu Philosophy will be an essential textbook for undergraduates, postgraduates, instructors, and beginner designers in emerging economies to provide regionally contextualised design processes, illustrated examples, and outcomes"-- $c Provided by publisher. 650 0 $a Industrial design $z Africa. 650 0 $a Industrial design $z Africa $x Philosophy. 650 0 $a Ubuntu (Philosophy) 700 1 $a Moalosi, Richie, $e editor. 700 1 $a Rapitsenyane, Yaone, $e editor. 776 08 $i ebook version : $z 9781000955347 941 $a 1 952 $l USUX851 $d 20240717031237.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=745DA498440211EF98CC15ED37ECA4DB 994 $a C0 $b IWAInitiate Another SILO Locator Search