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Author:
Schwarz, Eric C.
Title:
Advanced theory and practice in sport marketing /
Eric C. Schwarz and Jason D. Hunter.
Edition:
1st ed.
Publisher:
Butterworth-Heinemann,
Copyright Date:
2008
Description:
xxvi, 443 p. : ill. ; 26 cm.
Subject:
Sports--Marketing.
Other Authors:
Hunter, Jason D.
Notes:
Includes bibliographical references and index.
ISBN:
0750684917 (pbk.)
9780750684910 (pbk.)
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
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