This book outlines the intense adventure of Mario Valentino, key protagonist of Italian fashion from the 1950s to the late 1980s, by examining a wealth of valuable documents collected in the archive of his company, established by his father Vincenzo in the heart of Naples in the early 20th century.0Starting from his biographical and training profile, his entrepreneurial career is described, from his first creative experiences in the shoe industry to the full affirmation of his company as a leading brand in the luxury clothing industry, for which he collaborated with a host of well-known designers and affirmed artists. Against the backdrop of the key stages of fashion history, we witness the emergence of an extraordinary Italian enterprise, with the ambitions, strategies and successes of its enlightened Neapolitan founder at the helm, whose main objective was the search for originality, a goal he strove to achieve in every way possible.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.