The Locator -- [(title = "Fighting words")]

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Author:
Miller, Richard F., 1951-
Title:
Fighting words : persuasive strategies for war and politics / Richard F. Miller.
Edition:
1st ed.
Publisher:
Savas Beatie,
Copyright Date:
c2010
Description:
l, 332 p. ; 24 cm.
Subject:
Persuasion (Psychology)
Leadership
Notes:
Includes bibliographical references and index.
Summary:
Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.
ISBN:
1932714782
9781932714784
OCLC:
(OCoLC)464592005
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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