Conclusion. So... where to from here? Blogs make the news -- Trading up the chain: how to turn nothing into something in three way-too easy steps -- The blog con: how publishers make money online -- Tactic #1: the art of the bribe -- Tactic #2: tell them what they want to hear -- Tactic #3: give 'em what spreads -- Tactic # 4: help them trick their readers -- Tactic #5: sell them something they can sell (to be in the news, make news) -- Tactic #6: make it all about the headline -- Tactic #7: kill 'em with pageview kindness -- Tactic #8: use the technology against itself -- Tactic #9: just make stuff up (everyone else is doing it) Book two. The monster attacks : what blogs mean -- Irin Carmon, the Daily show, and me: the perfect storm of how toxic blogging can be -- There are others : the manipulator hall of fame -- Slacktivism is not activism: resisting the time and mind suck of online media -- Just passing this along: when no one owns what they say -- Cyberwarfare: battling it out online -- The myth of corrections -- The twenty-first century degradation ceremony : blogs as machines of mockery, shame, and punishment -- Welcome to unreality -- How to read a blog : an update on account of all the lies -- Conclusion. So... where to from here?
Summary:
"The book that predicted fake news, revised and updated for these terrifying times. You've seen it all before. A malicious online rumor costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like me : a media manipulator. I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I'm tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I'm pulling back the curtain because it's time the public understands how things really work. What you choose to do with this information is up to you." -- cover page 4.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.