Includes bibliographical references (pages 235-247) and index.
Contents:
Foreword / David Callaway -- A Symbiotic Relationship -- The Business Model Failure -- The Dominators -- The Public Relations Factor -- The CEO Can Do Better -- Societal Changes and Economic Forces -- Political Polarization -- The Stock Market Is Overcovered -- Failing Employees and Consumers -- Health Care Coverage Is Sick -- Using Technology to Improve Coverage -- The Education Imperative -- Fixing Business Journalism -- Appendix: Timeline.
Summary:
"Business owners, consumers and employees have relied, either directly or indirectly, on business news and information for centuries to make financial decisions - what to buy, who to hire, what products to produce. And that news and information has primarily come from various forms of media. But in the 21st century, that news and information has shifted to primarily provide content to only the big businesses and executives who can afford it while most consumers and small business owners are left scrambling to find the news they need to succeed and thrive. "The Future of Business Journalism" explores how the field evolved into this divide and offers solutions on how business journalism can once again provide the stories and content that a broad society needs"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.