Includes bibliographical references (pages 175-191) and index.
Contents:
Founding story -- Life after George Dayton -- The third generation -- Discount retail -- Target comes to life -- The competition -- Struggles and solutions -- Changing the guard -- Bob UIrich, an exceptional leader -- Michael Graves and beyond -- Oh, Canada, and getting hacked -- New leadership -- The cleanup begins -- Adding direction -- Brick-and-mortal retail not dead -- Business lessons and opportunities.
Summary:
"The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today. In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong e-commerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box." -- Back cover. Imagine if you could be a fly on the wall as a family enterprise becomes one oft he most successful companies in the world. In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box. The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now. Through the story of Target, you'll learn: How to remain nimble in times of tremendous change - How to reinvent a six-decade-old iconic brand - How to know when to build it yourself or bring in the experts - When to change the entire way you do business and much, much more.....Amazon
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.