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03376aam a22003014i 4500 001 E16E236E121D11E8ACF552FF96128E48 003 SILO 005 20180215010017 008 180213t20172017nyua b 001 0 eng d 020 $a 1591846285 020 $a 9781591846284 035 $a (OCoLC)1022948830 040 $a IOU $b eng $e rda $c IOU $d SILO 100 1 $a Holiday, Ryan. 245 10 $a Trust me, I'm lying : $b the tactics and confessions of a media manipulator / $c Ryan Holiday. 250 $a Revised and expanded 5th anniversary edition 264 1 $a New York, NY : $b Portfolio / Penguin, $c 2017. 300 $a xix, 325 pages : $b illustrations ; $c 22 cm 504 $a Includes bibliographical references. 505 00 $g Conclusion. $t So... where to from here? $t Blogs make the news -- $t Trading up the chain: how to turn nothing into something in three way-too easy steps -- $g The $t blog con: how publishers make money online -- $t Tactic #1: the art of the bribe -- $t Tactic #2: tell them what they want to hear -- $t Tactic #3: give 'em what spreads -- $t Tactic # 4: help them trick their readers -- $t Tactic #5: sell them something they can sell (to be in the news, make news) -- $t Tactic #6: make it all about the headline -- $t Tactic #7: kill 'em with pageview kindness -- $t Tactic #8: use the technology against itself -- $t Tactic #9: just make stuff up (everyone else is doing it) $g Book two. $g The $t monster attacks : what blogs mean -- $t Irin Carmon, the Daily show, and me: the perfect storm of how toxic blogging can be -- $t There are others : the manipulator hall of fame -- $t Slacktivism is not activism: resisting the time and mind suck of online media -- $t Just passing this along: when no one owns what they say -- $t Cyberwarfare: battling it out online -- $g The $t myth of corrections -- $g The $t twenty-first century degradation ceremony : blogs as machines of mockery, shame, and punishment -- $t Welcome to unreality -- $t How to read a blog : an update on account of all the lies -- $g Conclusion. $t So... where to from here? 520 $a "The book that predicted fake news, revised and updated for these terrifying times. You've seen it all before. A malicious online rumor costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like me : a media manipulator. I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I'm tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I'm pulling back the curtain because it's time the public understands how things really work. What you choose to do with this information is up to you." -- cover page 4. 650 0 $a Marketing $x Blogs. 650 0 $a Public relations $x Blogs. 650 0 $a Social media $x Economic aspects. 941 $a 1 952 $l BAPH771 $d 20220409010533.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=E16E236E121D11E8ACF552FF96128E48 994 $a C0 $b IOUInitiate Another SILO Locator Search