The Locator -- [(title = "Persona")]

402 records matched your query       

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02388aam a2200457 i 4500
001 550D1D4C2E0111EFA856D47D28ECA4DB
003 SILO
005 20240619010048
008 230425t20232023enk      b    001 0 eng  
010    $a 2023019695
020    $a 1509966137
020    $a 9781509966134
020    $a 1509966099
020    $a 9781509966097
035    $a (OCoLC)1355790479
040    $a DLC $b eng $e rda $c DLC $d UKMGB $d OCLCQ $d OCLCF $d YDX $d SILO
042    $a pcc
050 00 $a K627 $b .P477 2023
100 1  $a Perot, Emma, $e author.
245 10 $a Commercialising celebrity persona : $b intellectual property law and practice / $c Emma Perot.
246 3  $a Commercializing celebrity persona
264  1 $a Oxford, UK ; $b Hart Publishing/Bloomsbury Publishing Plc, $c 2023.
300    $a xxi, 222 pages ; $c 24 cm
504    $a Includes bibliographical references and index.
505 0  $a Legal regulation of persona in the UK, New York, and California -- What influences behaviour? -- Dispute resolution -- Advertising industry -- Merchandising industry -- Film and television industry -- Reality sports video games.
520    $a "This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans"-- $c Provided by publisher.
650  0 $a Personality (Law)
650  0 $a Celebrities $x Legal status, laws, etc.
650  0 $a Intellectual property.
650  0 $a Publicity (Law)
650  0 $a Advertising laws.
650  0 $a Persona (Psychoanalysis)
650  7 $a Advertising laws. $2 fast $0 (OCoLC)fst00797864
650  7 $a Intellectual property. $2 fast $0 (OCoLC)fst00975774
650  7 $a Persona (Psychoanalysis) $2 fast $0 (OCoLC)fst01058562
650  7 $a Personality (Law) $2 fast $0 (OCoLC)fst01058692
650  7 $a Publicity (Law) $2 fast $0 (OCoLC)fst01083459
776 08 $i ebook version : $z 9781509966103
941    $a 1
952    $l OVUX522 $d 20240619011748.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=550D1D4C2E0111EFA856D47D28ECA4DB
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