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Title:

Sport analytics : a data-driven approach to sport business and management / edited by Gil Fried and Ceyda Mumcu.

Publisher:

Routledge,

Copyright Date:

2017

Description:

xx, 256 pages : illustrations ; 26 cm

Subject:

Sports administration--Statistical methods.
Sports administration--Data processing.
Sports--Marketing.

Other Authors:

Fried, Gil, 1965- editor.
Mumcu, Ceyda, editor.

Notes:

Includes webography. Includes bibliographical references and index.

Contents:

Part I: Data 101 -- An Introduction to Analytics and Data -- The Data Ecosystem -- Part II: Analytics in Functional Areas -- The Data Game: Analyzing our way to Better Sport Performance -- Strategic Talent Management Analytics -- Analytics in Sport Marketing -- Analytics in Digital Marketing -- Sport Finance by the Numbers -- Sport Law by the Numbers -- Manufacturing/Production Analytics -- Event Management by the Numbers -- Facility Management Analytics -- Putting it All Together.

ISBN:

1138667137
9781138667136
1138667129
9781138667129

OCLC:

(OCoLC)959922413

LCCN:

2016025146

Locations:

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)