Managing sport events / T. Christopher Greenwell, PhD, University of Louisville, Leigh Ann Danzey-Bussell, PhD, David J. Shonk, James Madison University.
Chapter 1: Understanding the sport event industry -- Chapter 2: Event conceptualization -- Chapter 3: Event bidding -- Chapter 4: Event budgeting -- Chapter 5: Event Sponsorship -- Chapter 6: Event marketing -- Chapter 7: Media relations and promotion -- Chapter 8: Contract considerations -- Chapter 9: Risk management and negligence -- Chapter 10: Event staffing -- Chapter 11: Event services and logistics -- Chapter 12: Event day management -- Chapter 13: Postevent details and evaluation.
Summary:
"Running a successful sporting event - whether it's a local event, state championship, or international competition - requires the knowledge and skills to plan, organize, promote, lead, and communicate effectively. Managing Sport Events, Second Edition With Web Resource, will prepare readers to manage events with ease, guiding them through the entire process, from event conception to postevent evaluation. Merging research findings with best practices, Managing Sport Events, Second Edition, presents the key principles of event management to prepare students to enter the field with the skills needed to immediately engage in event production and evaluation. With updated references throughout, the second edition emphasizes practical application by offering plenty of contemporary examples and learning opportunities for students." -- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.