The Locator -- [(subject = "Drugs--Marketing")]

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Author:
MacLennan, Janice.
Title:
Brand planning for the pharmaceutical industry / Janice MacLennan.
Publisher:
Gower,
Copyright Date:
c2004
Description:
xii, 160 p. : ill. ; 31 cm.
Subject:
Drugs--Marketing.
Brand name products.
Pharmaceutical industry.
Drug Industry--economics.
Marketing--methods.
Pharmaceutical Preparations--economics.
Notes:
Includes bibliographical references and index.
ISBN:
9780566085208 (alk. paper)
0566085208 (alk. paper)
OCLC:
(OCoLC)53831749
LCCN:
2003068578
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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